How Gerber Credit Union Grew Auto Loan Volume . . . By Letting Go

It’s an old problem and lots of credit unions are facing it. You need loan volume and would love to have members think of your credit union first when purchasing a car. But the competition is as fierce as it is extensive—local auto dealerships use irresistible rates for promotion, and members are offered other deals from local banks and competing credit unions. Trying to get car buyers to even consider your credit union’s rates is like shouting in a windstorm.